Tove Chevalley | Blog Masonry Full Width
I help you deliver greater customer value, develop impactful experiences and become more engaging in a digital world.
customer experience, marketing, brand, consultant, speaker
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Blog Masonry Full Width

We're quite the bloggers
Woman speaking on stage

How I conquered my fear of public speaking

It was a Thursday afternoon. I remember looking out the window, seeing the rain poring down and wondering how life could just continue as per normal for the people outside. Because normal was nothing I felt. I was standing behind a stage at a conference center asking my self why. Why had I agreed to do this, stand in front of over 300 people, convincing them that my strategy was the right strategy and I was the one who was...


Digital tools bringing virtual teams closer together

Over the years I have worked with several different virtual teams, teams where members sit in different locations, countries or even different continents. I’ve seen many of them work fantastically together, where time, culture and competence differences have together created amazing collaborative results. But I have also seen too many non functional virtual teams where disjoint team members don’t collaborate, misinterpret each other and simply as a team don’t add any value to the company. The conclusion that many leadership teams...


Say hello to the Experience Age

It’s not really anything new. It has actually been around for a while now - the age where we as consumers look beyond aesthetic products or practical services and expect an experience where we can interact and is some cases even influence the brand we choose to engage with. We, the consumers, have long moved away from being content with brands presenting us with features and benefits and it is time that we as marketers do the same. Say goodbye...

marketing in a digital world

Why we need to move from digital marketing to marketing in a digital world

People (that would be us), both young and old, are today managing a great deal of their professional and personal life with the support of digital tools and devices. Think about it, you blend the offline world with the online, constantly changing you behavior according to your need at that specific moment. And you are now unconsciously starting to expect brands to change accordingly and tailor the experience just for you. Am I right? Whether you are ordering a taxi, booking...