Tove Chevalley | marketing
I help you deliver greater customer value, develop impactful experiences and become more engaging in a digital world.
customer experience, marketing, brand, consultant, speaker
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marketing Tag

marketing in a digital world

Why we need to move from digital marketing to marketing in a digital world

People (that would be us), both young and old, are today managing a great deal of their professional and personal life with the support of digital tools and devices. Think about it, you blend the offline world with the online, constantly changing you behavior according to your need at that specific moment. And you are now unconsciously starting to expect brands to change accordingly and tailor the experience just for you. Am I right? Whether you are ordering a taxi, booking...

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