Information age Tag

Say hello to the Experience Age

It’s not really anything new. It has actually been around for a while now - the age where we as consumers look beyond aesthetic products or practical services and expect an experience where we can interact and is some cases even influence the brand we choose to engage with. We, the consumers, have long moved away from being content with brands presenting us with features and benefits and it is time that we as marketers do the same. Say goodbye...