Tove Chevalley | digitalization
I help you deliver greater customer value, develop impactful experiences and become more engaging in a digital world.
customer experience, marketing, brand, consultant, speaker
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digitalization Tag

working-from-home

Digital tools bringing virtual teams closer together

Over the years I have worked with several different virtual teams, teams where members sit in different locations, countries or even different continents. I’ve seen many of them work fantastically together, where time, culture and competence differences have together created amazing collaborative results. But I have also seen too many non functional virtual teams where disjoint team members don’t collaborate, misinterpret each other and simply as a team don’t add any value to the company. The conclusion that many leadership teams...

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marketing in a digital world

Why we need to move from digital marketing to marketing in a digital world

People (that would be us), both young and old, are today managing a great deal of their professional and personal life with the support of digital tools and devices. Think about it, you blend the offline world with the online, constantly changing you behavior according to your need at that specific moment. And you are now unconsciously starting to expect brands to change accordingly and tailor the experience just for you. Am I right? Whether you are ordering a taxi, booking...

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