Tove Chevalley | My notes
I help you deliver greater customer value, develop impactful experiences and become more engaging in a digital world.
customer experience, marketing, brand, consultant, speaker
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My notes

Woman speaking on stage

How I conquered my fear of public speaking

It was a Thursday afternoon. I remember looking out the window, seeing the rain poring down and wondering how life could just continue as per normal for the people outside. Because normal was nothing I felt. I was standing behind a stage at a conference center asking my self why. Why had I agreed to do this, stand in front of over 300 people, convincing them that my strategy was the right strategy and I was the one who was going to lead them? Why? I was cursing my cocky “fake it till you make it” attitude that up till this point had convinced me that I could do this. Sweat was coming down my neck as I could hear my name being called to the stage. I remember taking the first step on to the stage, seeing the audience looking at me. Then everything went black. I now know that...

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working-from-home

Digital tools bringing virtual teams closer together

Over the years I have worked with several different virtual teams, teams where members sit in different locations, countries or even different continents. I’ve seen many of them work fantastically together, where time, culture and competence differences have together created amazing collaborative results. But I have also seen too many non functional virtual teams where disjoint team members don’t collaborate, misinterpret each other and simply as a team don’t add any value to the company. The conclusion that many leadership teams often make at this stage is that their specific company have a need for physical meetings and can’t work with virtual teams, leading to increased travel expenses, reduced productivity and at the end of the day, lower revenue. It’s a shame, because it doesn’t have to be that way. One of the missing pieces that I see is easily added, and that is the needed for better communication tools. The...

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experience

Say hello to the Experience Age

It’s not really anything new. It has actually been around for a while now - the age where we as consumers look beyond aesthetic products or practical services and expect an experience where we can interact and is some cases even influence the brand we choose to engage with. We, the consumers, have long moved away from being content with brands presenting us with features and benefits and it is time that we as marketers do the same. Say goodbye to the Information Age and hello to the Experience Age. Mike Wadhera writes on Tech Crunch that in the Information age our identities are the sum of our accumulated profile information while we now, in the Experience age, are the sum of our experiences, online and offline integrated. New technology have made it possible for brands to evolve from building customer profiles and push out targeted information to building a more...

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marketing in a digital world

Why we need to move from digital marketing to marketing in a digital world

People (that would be us), both young and old, are today managing a great deal of their professional and personal life with the support of digital tools and devices. Think about it, you blend the offline world with the online, constantly changing you behavior according to your need at that specific moment. And you are now unconsciously starting to expect brands to change accordingly and tailor the experience just for you. Am I right? Whether you are ordering a taxi, booking a vacation, speaking to your best friend or buying groceries, you are more and more expecting the experience to be tailored to your device and needs at that specific moment. Technology has forever change the way we live, work, shop and socialize. While some companies are still struggling with this transition of power, savvy marketers have seen this change and moved from the silo called “digital marketing” to marketing in a...

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